31/05/2018
For their 120th anniversary, Giorgetti presented Object to Project. Giorgetti Design since 1898, an interesting volume edited by Francesca Molteni and Cristiana Colli, published by Mondadori Electa.
The book contains profound thoughts and stunning images to illustrate the brand's history and the beauty of "Made in Italy" as completely as possible.
The central theme is the fact that, in this context, the company is telling its own story as it looks inside itself, but the story emerges mainly from the perspective of external witnesses.
The book's chapters are each identified with a key word, which gives the reader an entertaining overview of its essential concepts.
